In 2017, Alibaba increased sales by 56%, JD.com by 43.6%, while overall sales for the top 50 Chinese retailers decreased by 0.5%
In-store observations, face-to-face interviews with shoppers are reaching their limits when it comes to understand shoppers’ behaviors. E-commerce has a major advantage over physical retailers: users leave their IP address after every action they undertake. We allow physical retailers to collect the same data by turning a physical location into a real-time 3D map.
Augmenting stores, products and lifestyle is how we enhance shoppers experience. Traditional retailers possess a critical element of value, sensory appeal. We add functional, emotional and life changing values by bringing guidance, knowledge and lifestyle (fun, entertainment but also sense of belonging and trust) to their shoppers in order to deliver more value.
Retailers can fight back using the same tools that eCommerce players have been so successfully using, profiling and targeting user with personalized offers, ultimately to increase revenue. As some of our founders are coming from retail industry, we understand the raison d'être of stores: generating more sales.